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E-commerce SEO

Your shop has thousands of URLs, and most of the traffic comes from a few. We fix the templates, so one change reaches every category and product page.

from 24 900 Kč ex-VAT / month

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E-commerce SEO

Who it is for

Shop owners and e-commerce managers with hundreds or thousands of products, often on Shoptet or WooCommerce, whose revenue leans heavily on paid ads.

  • Category pages show only a product grid.
  • Descriptions are copied from the supplier.
  • Filters create thousands of addresses.
  • Feeds reject products with errors.

Illustrative diagram

One fix, many URLsA category template feeds 300 category pages. Fix the template once and all 300 change.

What is included

Categories and templates

  • Category page template rewrite
  • Rules for filters and faceted navigation
  • Pagination and canonical rules
  • Internal linking from category to product and back

Products and feeds

  • Product schema that validates
  • Product feed checks for Google Merchant Center and Zboží.cz
  • Title and description patterns for product pages
  • The top sellers rewritten by hand (Full package)

Reporting

  • Organic revenue and category performance, with Google and Seznam separate
  • A monthly list of what shipped

How we do it

  1. Map the templates.

    We sort your URLs into a handful of templates: category, product, filter, brand, article.

  2. Fix at the template.

    Each fix is made once and tested on a sample before it reaches the rest.

  3. Feed and watch.

    We check the feeds, the schema and the report every month and fix what drifted.

Sample deliverable

Illustrative example

Illustrative example

E-commerce SEO · Fictional shop

Category page specification

Above the grid
H1, two sentences on how to choose, the three sub-categories
In the grid
Name, price, stock, one distinguishing line per product
Below the grid
Buying guide, three questions, links to the neighbouring categories
Filters
Indexable: size, colour. Not indexable: price, sort order
Page 1 of 2: Category page specification What belongs above the grid, in the grid and below it.
Illustrative example

E-commerce SEO · Fictional products

Feed and schema excerpt

ProductFieldProblemFix
P-1001availabilityMissingMap stock status
P-1002gtinInvalid lengthUse the 13-digit code
P-1003priceIncluded
Page 2 of 2: Feed and schema excerpt Fields with errors highlighted, with the fix next to each.

Packages

  • Category and feed

    Monthly

    24 900 Kč ex-VAT

    For shops that need their category pages and feeds in order. Template work, filter rules, schema and feed checks.

    Billed monthly. Add to cart buys the first month.

  • Full e-shop SEO

    Monthly

    39 900 Kč ex-VAT

    For shops that want the whole catalogue handled. Everything above, plus product page patterns, hand-written top sellers and a monthly plan review.

    Billed monthly. Add to cart buys the first month.

30 days' notice. Very large catalogues are scoped through the audit form.

30 days' notice. No minimum term.

Tools and approach

A large-site crawler, Search Console, Seznam Webmaster, Google Merchant Center and the Zboží.cz feed checker. We test a template change on a sample of 20 pages before it goes wider.

Questions

Do you work on Shoptet and WooCommerce?
Yes, and on custom shops. We tell you what each platform lets us change and what needs a developer or a plugin.
Will you rewrite all my product descriptions?
No. We write patterns for the whole catalogue and rewrite the top sellers by hand in the Full package. Writing ten thousand descriptions one by one is not good value.
Does this replace my ads?
No. It reduces how much you depend on them over time. We do not manage ads.
We are about to migrate platforms. Can you help?
Yes. Start with an audit of the old shop, then a Technical SEO sprint for the redirect map. Do it before launch.
How big a shop do you take?
The packages are priced for catalogues up to a few tens of thousands of URLs. Beyond that we scope it.

Send the shop address. We will tell you which templates matter.

No spam, no newsletter. We use your details only to reply to you.

Prefer to talk? Call +420 604 245 520, Mon-Fri 8:00-18:00.

support@searchnovaseo.com

No spam, no newsletter. We use your details only to reply.

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