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Illustrative example

Sample report

This is what a monthly report looks like. It is built to be read in five minutes, and it shows Google and Seznam side by side.

Figures are fictional and show format, not results.

Monthly SEO report · Fictional company · Month 3

Five pages, annotated

Illustrative example

Monthly SEO report · Fictional company · Month 3

Summary

What changed Fourteen pages are indexed that were missing last month.

What we did Fixed redirects on the old blog and rewrote three service pages.

What comes next Internal links for the category pages, then a review of titles.

Page 1 of 5: Summary One page: what changed, what we did, what comes next.
Illustrative example

Monthly SEO report · Fictional company · Month 3

Google and Seznam

GoogleSeznam

Impressions

18 400
5 200

Clicks

960
310
GoogleSeznam
Average position14.219.8
Page 2 of 5: Google and Seznam Two columns, one per engine. Impressions, clicks and average position.
Illustrative example

Monthly SEO report · Fictional company · Month 3

Fixes shipped

DateFixVerified
04.03.Redirect map for the old blogIncluded
09.03.Canonical tags on filter pagesIncluded
15.03.Titles on three service pagesIncluded
22.03.Sitemap cleaned of redirectsNot included
Page 3 of 5: Fixes shipped Every change this month, with the date and a check mark once verified.
Illustrative example

Monthly SEO report · Fictional company · Month 3

Next month

ItemReason
Internal links for categoriesThe category pages get few links from the rest of the site.
Review page titlesSeveral titles are cut off in search results.
Local profile checkOpening hours differ between Google and Firmy.cz.
Page 4 of 5: Next month The three items we plan to do next, with the reason for each.
Illustrative example

Monthly SEO report · Fictional company · Month 3

Notes

Watch Seznam impressions moved little this month. One month is too short to read a trend.

Outside our control A redesign planned by your agency may change the page addresses.

Handle with care Average position mixes pages that rank first with pages that rank on page five.

Page 5 of 5: Notes Plain-language remarks: what to watch, what is outside our control.

What this means for you

  1. How to read it

    Start with the summary, then the Google and Seznam page. Ignore the rest until something there makes you ask a question.

  2. What we do with it

    The report sets next month's plan. Anything that did not work is named and dropped or changed.

  3. What you keep

    The report, the data behind it and the change log are yours, including after you leave.

Want a report like this for your site? Start with the audit.

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